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Web Analytics– Where Should It Sit In The Organization: In Business or In IT?

In this post, I would like to talk about organizing Web Analytics in a company and the important question : who should own and lead Web Analytics competencies? where should these competencies sit in the organization? And what if Web Analytics all started from the IT side? As a practitioner and based on my personal […]

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Defining Actionable & Business-driven KPI’s – A Practical Methodology

Key performance Indicator (KPI) is probably one of the most over-abused terms in Web Analytics. How often metrics & graphs are put in a dashboard and labelled as Key performance indicators? Too often if you ask me. It is a very common mistake that many Web analysts do. When business users are not familiar with […]