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A Journey Into Web Analytics (Part II): The challenges

[After an introduction post on the business value of Web Analytics, the second part of this series covers some of the major challenges & obstacles that await you on the long journey to successful online analytics.] Web Analytic is hard Web Analytics holds attractive promises for businesses. After reading part I, it certainly sounds like online analytics […]

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A Web Analytics challenge: the “Ignorance is bliss” syndrome!

The biggest challenges with Web Analytics adoption are rarely the technology or the tools. Earlier this year, Econsultancy’s Online Measurement and Strategy Report listed top 11 barriers to effective online measurement. Technology was in last position. So where are the challenges hiding? They are in the organization, in the resources and…in the people & their entrenched mind-sets! […]

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Web Analytics– Where Should It Sit In The Organization: In Business or In IT?

In this post, I would like to talk about organizing Web Analytics in a company and the important question : who should own and lead Web Analytics competencies? where should these competencies sit in the organization? And what if Web Analytics all started from the IT side? As a practitioner and based on my personal […]

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Defining Actionable & Business-driven KPI’s – A Practical Methodology

Key performance Indicator (KPI) is probably one of the most over-abused terms in Web Analytics. How often metrics & graphs are put in a dashboard and labelled as Key performance indicators? Too often if you ask me. It is a very common mistake that many Web analysts do. When business users are not familiar with […]

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A journey into Web Analytics (Part I): The Value of Web Analytics

This post is the first one of a series of posts about web analytics. The purpose of this series is to give a general overview of Web Analytics: the “business” value of Web Analytics, the typical and not so typical challenges that lie on the way, what it takes to make Web analytics successful in […]