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A SEO KPI: Organic Clickthrough Rate

How do you evaluate the performances of your search engine optimization (SEO) efforts? Too many times, the focus is on measuring patiently your ranking in search results for those holy keywords you have identified. When finally you achieve high ranking in Google (what?! There are other search engines than Google?! You must be kidding? ;-)), […]

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Build your free competitor monitoring dashboard with iGoogle

If you have been reading this blog for a while, you probably know that I am a big fan of Google Insights for Search. It can be used for many purposes; my favourite being as a “competitive” intelligence tool to monitor overall interest in your brand and products vs. your competitors. I covered an example last […]

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A journey into Web Analytics (Part III): Critical factors for success

[It is time to resume the series. After presenting the business value of Web Analytics (Part I) and the some of the key challenges and obstacles lying on the path to successful Web analytics (Part II), let’s discuss what it takes to get a chance to reach Analytics nirvana] “Tactics without strategy is the noise before defeat” Web Analytics […]

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Measuring the impact of offline events with Google Insights for Search

If you don’t know Google Insights for Search yet, I recommend having a look at it right away. In spite of its name, it is not just another tool for optimizing organic or paid search. It is much more than that as it can be used for many other purposes. And it is 100% FREE! Last year, […]

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Mobile Analytics – are you reaching all your mobile audience?

More and more companies are launching their dedicated mobile sites, specifically designed for mobile users. If you are one of these companies, you are probably very happy to see some traffic coming to your new site – thanks to the mobile analytics solution you have in place (whatever solutions you have implemented). But are you sure that your […]

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Competitive intelligence for free: a practical example

Competitive intelligence is an important element of any ideal analytical framework. While measuring and benchmarking your online performances is a must-do, your website is part of an ecosystem. It is not just about you and the customers but you, the customers and competitors! So it is important to understand how you are performing against the […]

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Your Web Analytics data vs. online advertising data: why they don’t match (and never will)

Whenever you fully measure an online campaign (SEA, banners, emailing), you usually get data from your beloved Web Analytics tool (what I call internal or onsite data) and data from your advertising agency (what I call external or offsite data). A common reflex is to put both together, trying to reconciliate them… But they won’t […]

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Web Analytics in practice: your online analytics strategy – how to get started?

In my view, the role of a Web analytics expert goes beyond than just implementing tags, reporting and analysing data. It is also his/her responsibility to develop the online analytics culture. In order to succeed in this perilous quest, he/she needs to have a strategy! Ok it’s easier said than done. Everybody would agree that “all we […]

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Web Analytics in practice: Using segmentation to drive insights and actions!

[This post is the practical post on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst] If you really want to do true […]

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Here comes WebTrends Analytics 9 On Premises!

Summer is usually a quiet period – still, WebTrends decided to release the long awaited (at least by me :-)) software version of Analytics 9 and all the great features that come with it! And they even renamed it for the occasion in “Analytics 9 On Premises”. Hallelujah! It was about time! I must admit that WebTrends […]