About Kaizen Analytics

Who’s The Creator?

Michael Notté is the creator of Kaizen Analytics. He is a Belgian (French speaking), working as a Web Analytics Specialist at Toyota Motor Europe. He based in Brussels, Belgium (for those who wonder where is that little country, it’s here). To make the story short, Michael basically managing and developing all Web Analytics related projects & activities for Toyota and its premium brand, Lexus, on a Pan-European level. According to him, that’s quite a lot of work but a very exciting one.

He got enrolled in the Web Analytics Association (WAA) at the London eMetrics 2007 summit. Since then he participated as a speaker at various WAA sponsored events such as the first Belgian Web Analytics Wednesday, WAA Webcast and London eMetrics summit.

Why Starting (Another) Blog on Web Analytics?

That’s a good question. Ok, let’s say it straight – his intent is neither to become the next “influencer” nor to compete with them or other famous “gurus”.

According to Michael,

I would never have been able to get where I am in Web Analytics without the help of many people whether from our WA agency or from the Web community. They have been great help. I am really grateful to them. Because I fully share this open-mind spirit of the WA community, I feel it is time for me also to help others who are involved in Web Analytics. When you are struggling, it motivates you and makes you feel less alone, when you hear others who have been through challenges and obstacles you are facing. And how they went through these (when they did :-)).

Finally, one of the things that convinced me to make the step was Avinash’s post on the benefits of blogging. It is all your fault Avinash! 😉

He don’t know if he can say that without looking like a “geek” but he is quite passionate about Web Analytics. So blogging will help him channeling all this enthusiasm.

What Kaizen Analytics All About

You already got it that main topic will be about Web Analytics. More precisely, Kaizen Analytics will be sharing some real-life experience, tips, best practices and all this kind of things- the usual stuff.

As a practitioner, Michael will also share his thoughts on the evolution of the Web Analytics industry, on on-going debates within our community, on articles or whatever related news. Just for the pleasure of discussing such topics with other peers.

Why The Name “KAIZEN Analytics”?

Again, you can guess the “analytics” part of the name. What about the “Kaizen” part? The word “Kaizen” refers to a core value, a philosophy. It is a Japanese term that means “continuous improvement”. And because Web Analytics is about “continuous improvement” applied to the online world.

So welcome to Kaizen Analytics!